PERSONAL BRANDING FOR EVERYONE
“‘A picture is worth a thousand words’ and great photographic imagery is the perfect way to set you apart from the competition”
- Karolina Webb
Whether you’re an influencer, a sole trader, an entrepreneur, or CEO of a global business looking to launch or update the online visual impact of your brand, you’ve come to the right place…
My role as your personal brand photographer is to listen to your story, hear your objectives, interpret your style and capture your energy through a series of eye-catching images that will set you apart from the competition. Together, we’ll create a dynamic collection of images that make an instant connection with your audience, and have the power to influence and drive a positive response for your business.
Showcasing and maintaining the authenticity of your brand is of paramount importance and as such, I want to get to know you and fully understand your aspirations - this starts with our very first consultation.
TypeS of images
Enhancing awareness of an online profile could be as simple as updating your personal images by committing to a headshot package. This option is perfect for managing a professional LinkedIn profile, for example. Images can be photographed in a home/office environment or more relaxed outdoor space, depending on the message you want to convey.
If your personal branding requirements demand different backdrop/location/product shots, please take a look at my half or full day package options. These are designed to support a new or on-going personal branding campaign, and will provide you with a series of images that tell your journey/story and support a flow of content throughout the year to continuously connect with your audience. My full day package also includes filler imagery for your website and social media platforms; designed to fit with your brand aesthetic.
HOW I WORK
Together, we will review your business strategy and expectations, and make a detailed plan of your photo shoot to ensure you gain a library of strong images that capture and convey your personality, and ultimately promote your brand. During our consultation, we’ll discuss which personal branding package best meets your objectives, and consider the most suitable location(s) to showcase your brand in its most complimentary form.
HALF DAY and FULL DAY PACKAGES include:
Planning session either by phone, Zoom/Skype or face-to-face to go over what you want to achieve from your shoot (concept & style). I will discover and analyse your objectives to ensure we execute the best possible campaign to showcase your brand and realise goals.
Build a Pinterest mood board.
Posing, colour, styling and direction guidance/advice.
After your gallery has been delivered (approximately 7 days after the shoot) we will schedule a half-hour chat on the phone/over a coffee to talk through how the gallery works and the different ratio/sizes for your social media platforms. I can objectively help you choose the most effective images, if you wish.
Your chosen images will be fully edited, available in high resolution and be social media (size/ratio) ready.
I take pride in creating HEADSHOTS that look great and make you feel good about yourself. I am obsessed with finding the right light and angles to achieve perfect images, and have developed a unique rapport to ensure even the most camera shy person is relaxed. For me, there’s nothing more rewarding than taking stunning images of someone who otherwise believed they weren’t photogenic.
PERSONAL BRANDING Packages
Full Day
£1200
40 high resolution, fully edited, social media ready images
5-hours shoot at a location(s) of your choice within London (I do travel further afield - we just need to work out costs)
Mixed posed portraits, headshots (unlimited backdrops), workplace interior and exterior. Authentic photographs of you ‘in action’
Product photography
Brand content images
Unlimited location/costume changes
Half Day
£700
20 high resolution, fully edited, social media ready images
2.5-hours shoot at a location(s) of your choice within London (I do travel further afield - we just need to work out costs)
Mixed posed portraits, headshots, authentic photographs of you ‘in action’
Up to 2 locations/costume changes
Headshot Only
£400
5 high resolution, fully edited, social media ready images
45-minute shoot at a location(s) of your choice within London (I do travel further afield - we just need to work out costs).
Outdoor and/or indoor location, time permitting
Formal and/or informal
2 costume changes
ADD-ONS: website design; creating video content; additional shoot time @ £150 per hour (includes 5 additional digital images); and subscription packages available on request.
some of my recent work
Mhairi, the founder of Kikki-G Swimwear
New brand images required to support Instagram feed, website, professional LinkedIn profile and for PR purposes and publications.
As all products are ethically manufactured in the UK, it was important to show where and how Kikki-G swimwear is manufactured. Candid photographs in a Nottingham based workshop, and content images of Mhairi (designing swimwear and in meetings) were created to support her brand aesthetic.
The brand Kikki-G was inspired by St Barts, a unique mix of French chic and carefree Caribbean fun - which perfectly sums up Mhairi too!
Taking personal pictures of Mhairi working in her home environment, in the office, and roaming the streets of Notting Hill was pleasurable. Seeing her so passionate about her business venture made the personal branding session an easy task, and we had lots of fun capturing her new business story.
“Working with Karolina was an absolute pleasure. I needed personal branding photos and photos of the workshop I am working with in my swimwear start up. I was a pretty reluctant subject and generally do not like being photographed. Karolina made me feel completely relaxed. I had expected to feel awkward and self-conscious and instead the experience was great fun. I love the results. I am really happy with the photos of me which definitely make me look my best but also look natural. Karolina did a great job of photographing the workshop which, being a functioning busy work space, was not very photogenic. She managed to make it look “Instagrammable” whilst capturing really well what we were working on..”
— Mhairi Hendry
Chloe, Acupuncturist
Chloe made contact with me when she needed a series of natural ‘at work’ practice images for the development of a new website.
Instead of the need to employ a separate production team, I worked with Chloe on designing and developing her website. This provided intimate insight and enabled me to work on Chloe’s strong brand aesthetic, capture powerful images and convey her personable character and professional acupuncture services.
By the end of our journey, with a little bit of training, Chloe is now able and confident to update and make changes to her website whenever it’s needed.
Planning the website together allowed me to fully understand Chloe’s objectives. As well as essential business shots; headshots, service close-ups and brand photography, we were able to capture a library of extra content to support her website aesthetic.
“I have had the great pleasure of working with Karolina for family photo-shoots as well as a redesign and upgrade of my personal website for work. Her down-to-earth and approachable manner are invaluable at putting her subjects at ease in front of the camera, for someone who hates having her photo taken this is key! She also masterfully coordinated my children each time to get some very natural and beautiful photos that are still some of my favourite shots of them.
For the website design Karolina was totally receptive to what I wanted from the project, never imposing her ideas but coming up with suggestions that were on point and totally in line with what I was hoping to achieve. She was very quick to latch on to the style that I felt reflected myself and my work, and was competent and thorough in the work she did for me. I would recommend her whole-heartedly.”
— Chloe Ogden